We have big plans for the brand going forward and, as such, are on the lookout for a straight-talking and agile agency to work with us on that journey." "The Rubicon range is hugely popular and brings something truly different to UK shelves and consumers.
The Rubicon Group is a UK-based manufacturer and distributor of branded exotic juice drinks. Rubicon’s media planning and buying has been handled by PHD Media Manchester since 2010.Īccording to a statement from AG Barr, the review will focus on the Rubicon range and coincides with the recent launch of its Street Drinks range inspired by "authentic world flavours".Īdrian Troy, AG Barr’s marketing director, commented: "We are looking for a strategic partner for the Rubicon brand. announced on 5th August 2008 that it had entered into a conditional agreement to purchase Groupe Rubicon Limited for a total initial cash consideration of 59.8 million. Incumbent agency BMB, which beat McCann Manchester and St Luke’s t o win the business in 2015, has opted not to repitch. The review is expected to conclude before the end of the year. AG Barr is set to go head to head with its former partner Rockstar Energy with the launch of its own Rubicon energy drinks range.
The soft-drinks firm, whose brands include Irn-Bru and Strathmore, is running the pitch through Creativebrief. AG Barr has kicked off a review of the creative account for its exotic fruit juice brand Rubicon, saying that it is looking for a "straight-talking and agile" agency partner.
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